- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
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Job Type: Full-time
Pay: Rs60,000.00 - Rs125,000.00 per month
Education:
- Bachelor's (Preferred)
Experience:
- SEO Executive: 2 years (Preferred)
Ability to Commute:
- Karachi (Preferred)
Ability to Relocate:
- Karachi: Relocate before starting work (Preferred)